Johnson A

Senior Graphic Designer

Pixel Pro Design Co • Fulltime

Sep 2017 - Nov 2023 • 6 yrs 2 mos

Led the graphic design department at Pixel & Press Creative Studio, a UK-based boutique design agency specialising in print collateral, digital marketing assets, and mobile app visual design. Managed a portfolio of over 60 active clients across retail, healthcare, real estate, and technology sectors, delivering high quality design solutions from initial brief through to final print-ready or digital output. Spearheaded the agency's expansion into mobile app design, introducing a dedicated App Store screenshot design service that became one of the studio's highest-revenue offerings within 12 months. Designed ASO-optimised screenshot sets for iOS and Android clients across fitness, finance, productivity, and e-commerce app categories, consistently improving client conversion rates on the App Store and Google Play Store listings. Oversaw the production of all print materials including corporate brochures, bi-fold and tri-fold pamphlets, business profiles, capability statements, product catalogues, and promotional flyers. Established and maintained brand consistency across all deliverables by developing internal design templates and brand guideline documents for recurring clients. Collaborated closely with the client services team to translate briefs into compelling visual narratives, presenting concepts and incorporating feedback through iterative design rounds. Introduced Adobe Illustrator and InDesign workflow templates that reduced average project turnaround time by 30%. Mentored two junior designers, conducting weekly reviews and providing structured feedback to develop their skills in typography, layout, and print production. Managed all file preparation for print vendors including CMYK colour conversion, bleed setup, and pre-flight checks to ensure zero print errors across all client deliverables.