Awaim Tariq

Amazon Brand Manager & Growth Specialist

Rotary Watches Ltd • Fulltime

Oct 2021 - Sep 2023 • 1 yr 11 mos

• Managed the Amazon growth strategy for Rotary, a premium UK-based watch brand, across product, advertising, SEO, and marketplace performance. • Managed the portfolio with a focus on turning individual ASINs into a structured and scalable • Amazon business. • Built and optimized PPC campaigns covering Sponsored Products, Sponsored Brands, keyword targeting, product/ASIN targeting, branded and non-branded traffic, and full-funnel campaigns. • Conducted keyword research, keyword clustering, search-term mining, competitor analysis, indexing analysis, and keyword harvesting to identify new growth opportunities. • Managed campaign architecture, match-type segmentation, negative keywords, bids, placements, budgets, and performance optimization. • Analyzed ACOS, TACOS, ROAS, CTR, CPC, CVR, sales contribution, and search-term performance to identify where campaigns were gaining or losing efficiency. • Optimized the catalog across SEO, titles, bullets, backend search terms, images, A+ Content, pricing, promotions, Buy Box performance, and conversion. • Analyzed ASIN-level performance to determine whether the main constraint was indexing, traffic, ranking, conversion, pricing, competition, or profitability. • Connected PPC and organic growth by using search-term, keyword, and conversion data to improve visibility, identify ranking opportunities, and scale high-potential demand. • Used a portfolio-level approach to allocate advertising and commercial resources based on real product potential rather than treating every ASIN equally. • Followed a continuous growth process: identify the opportunity, build relevant traffic, improve conversion, scale profitable demand, strengthen the portfolio.

Amazon Project Manager

Dream Controller • Fulltime

Aug 2018 - Dec 2020 • 2 yrs 4 mos

• Managed the Amazon project end-to-end for almost one year, taking the brand from 0 orders to 100+ daily orders. • Managed a portfolio of theme-based PlayStation and Xbox-style gaming controllers, targeting both younger gamers and adult gaming enthusiasts. • Built the Amazon business from the ground up, covering listing development, SEO, PPC, merchandising, product positioning, and commercial growth. • Developed PPC strategies based on different stages of the customer journey, including discovery, keyword indexing, consideration, conversion, and scaling. • Managed keyword research, search-term analysis, keyword harvesting, product targeting, bids, budgets, placements, and campaign structures. • Continuously analyzed CPC, CTR, CVR, ACOS, TACOS, search terms, orders, and sales to identify performance gaps and growth opportunities. • Reallocated advertising budgets toward high-potential keywords, converting search terms, profitable campaigns, and products with stronger scaling opportunities. • Optimized Amazon listings including titles, bullets, backend keywords, content, keyword coverage, and customer-search relevance. • Connected PPC and organic growth, using advertising data to improve keyword indexing, organic visibility, product relevance, and overall sales performance. • Scaled winning search terms, expanded keyword coverage, strengthened product-level visibility, and worked on brand and category-level growth. • Built a repeatable growth system around customer search behavior, purchase intent, product-market fit, conversion, competition, and profitable scaling. • Managed the project with a focus on business growth rather than isolated SKU performance, turning a new product portfolio into a brand generating 100+ orders per day.

Amazon Ads Specialist

Urtasker • Fulltime

Dec 2016 - Aug 2019 • 2 yrs 8 mos

• Managed Amazon advertising accounts with $200K+ in total ad spend, working across multiple products and campaigns. • Planned, launched, and optimized Amazon PPC campaigns based on product goals, search demand, competition, and available budget. • Built campaign structures around keyword targeting, product targeting, match types, bids, budgets, and campaign segmentation. • Conducted continuous keyword research and search-term analysis to identify converting keywords, irrelevant traffic, negative keywords, and new targeting opportunities. • Monitored key performance metrics including ACOS, ROAS, TACOS, CTR, CPC, conversion rate, impressions, clicks, orders, and advertising sales. • Followed a continuous optimization process: analyze performance → identify the problem → adjust targeting/bids/budget → monitor results → scale what works. • Reduced inefficient spend by identifying high-spend, low-converting keywords and targets and reallocating budget toward stronger opportunities. • Scaled successful campaigns by increasing investment in profitable keywords, high-converting search terms, and strong product targets. • Supported new product launches by using PPC to generate initial traffic, discover relevant search terms, build keyword data, and establish campaign performance. • Worked beyond individual PPC metrics by connecting advertising performance with organic visibility, product conversion, pricing, competition, demand, and overall sales performance. • Used campaign data to determine whether growth was being limited by advertising, targeting, traffic, conversion, or the product itself, rather than simply increasing ad spend.