Ayesha

Senior Content Writer

Account Planning Group of Canada - APG Canada • Fulltime

Aug 2025 - Present • 9 mos

As a full-time content writer specialising in UK finance and accounting, here's what I get up to daily: → Writing blogs on UK taxation, finance, and accounting topics → Revamped 100+ service pages to improve clarity, structure, and readability → Simplifying complex financial concepts into easy, human-friendly content → As needed, proofread and edit content written by team writers → Making sure content is SEO-friendly but still natural to read

SEO Content Writer

Upwork • Freelance

Oct 2019 - Present • 6 yrs 7 mos

As a freelance content writer on Upwork for + years, here's what I've been up to: → Collaborated with clients across diverse industries to create content that ranks and reads well → Delivered SEO blogs, web copy, and articles tailored to each client's voice and goals → Built long-term relationships with repeat clients who keep coming back (my favourite kind! 😊) And the industries I've covered: → Technology → Health & Wellness → Finance → Travel & Hospitality → Lifestyle & Fashion With over 500 articles under my belt across these diverse niches, your content needs are in good hands! :)