Ayesha

Automation Consultant

201 Digital Group • Parttime

Aug 2025 - Present • 9 mos

● Collaborate with cross-functional teams to identify and automate manual business processes across operations, sales, and support. ● Design, build, and optimize automation workflows to improve efficiency, accuracy, and turnaround time. ● Implement integrations between tools using APIs, webhooks, and no-code/low-code platforms. ● Monitor, troubleshoot, and refine automations to ensure reliability and performance at scale. ● Document workflows and provide clear handover to teams for long-term maintenance and scalability.

Paid Ads Specialist

Tech Pro Marketing • Fulltime

Apr 2025 - Oct 2025 • 6 mos

●Conduct comprehensive keyword and competitor research using trusted tools to craft high-performing, outranking ads. ● Manage and optimize campaigns through A/B testing, budget allocation, and performance analysis. ● Scale campaigns both horizontally and vertically to maximize reach and ROAS. ● Handle ad spend of up to $70,000, maintaining strong performance and cost efficiency. ● Generate high-quality B2B leads across multiple paid media channels, ensuring consistent pipeline growth.

Performance Marketer

Treleaf • Fulltime

Dec 2023 - Dec 2024 • 1 yr

○Increased website traffic by 25% through content optimization and link-building efforts ○ Managed a small advertising budget, ensuring efficient allocation to maximize reach and conversions ○ For Ads campaigns, optimized CTR by up to 3-5%, achieving a 3-4x ROAS, and reducing CPC through strategic audience targeting and ad performance improvements. ○ Conducted ad copy testing, audience segmentation, and bid strategy adjustments to improve conversion rates. ○ Led link-building initiatives and actively participated in PR efforts, securing high-authority placements and strategizing to get the brand featured in more publications up to 5x.