Babatunde J

Website Developer

web.dev • ZZP

May 2019 - Present • 7 yrs 1 mo

I managed the company blog and schedule to align content with seasonal events, search trends, and company goals. ● Conducted comprehensive keyword research, analyzing intent and focusing on high-value keywords. ● I have personally designed and optimized over 110 website projects using Elementor on WordPress. ● Used a data-driven approach to optimize over 300 websites and landing pages for better UX. ● Created and executed monthly search campaigns (organic and paid) in line with the set budget. ● Continuously reviewed and optimized the performance of all important website pages to support marketing objectives and campaign content. ● Improved clients’ website speed and bounce rate by optimizing website images and assets. ● Created easy-to-understand dashboards to help clients make sense of their website analytics. ● Set up custom events to track unique user actions like phone calls, repeat visitors and so on. ● Regularly perform strong data analysis, audits and subsequent campaign optimisations ● Effectively delegated relevant tasks to other members of the company’s marketing team. ● Used tools like SEMrush, Google Analytics (GA4), and Screaming Frog to perform SEO audits. ● Maintained an up-to-date knowledge of the latest SEO changes and implemented new strategies. ● I played a key role in creating our organic search strategy and achieving business growth from the website. This was done through on-page, off-page, and technical SEO. ● Implemented tracking solutions using Google Tag Manager by setting up tags, triggers, and variables. ● Implemented data layers to capture and pass data between websites and GTM tags. ● Managed multiple PPC campaigns and Google My Business accounts for clients. Implemented changes to websites using WordPress SEO plugins like Yoast SEO or Rank Math. ● Personally improved the website blog to generate organic traffic of over 35,000 monthly visitors