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babish96

Babish K

@babish96

Fashion Ecommerce and Marketing

India
Engels, Malayalam, Tamil, Hindi
Sommige informatie wordt in het Engels weergegeven.
Over mij
The Full-Funnel Approach (Acquisition to Retention): Most freelancers only do one thing: they either run ads or they build the website. By mentioning Meta/Google Ads alongside Email/SMS automation, you are telling the client: Acquisition: I can get people to the store (Ads). Conversion: I can make them buy (Shopify/UX optimization). Retention: I can make them come back (Automated flows). Pro Tip: This makes you "sticky" as a freelancer because they don’t need to hire three different people to talk to each other.... Lees meer

Skills

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babish96
Babish K
offline • 
Gemiddelde reactietijd: 1 uur

Portfolio

Werkervaring

MyDesignation.com

Fulltime • 4 yrs 4 mos

Head of Marketing

Sep 2023 - Mar 2026 • 2 yrs 6 mos

● Lead marketing strategy and execution across digital platforms, managing a team of content creators and ad managers. ● Designed and implemented a company-wide KPI tracking and reporting system, improving visibility and accountability. ● Oversaw implementation of Shopify, OMS/WMS, CRM (LimeChat), and retention platform (WebEngage). ● Reconnected and optimized Meta Ads integration with Shopify; collaborated on Google Ads campaign setup and analytics. ● Created automation flows across WhatsApp, email, SMS, and web push using WebEngage, boosting customer retention. ● Developed team-building strategies and workflows for content production and performance marketing alignment.

Marketing & Content Strategist

Dec 2022 - Sep 2023 • 9 mos

● Spearheaded digital content planning, brand storytelling, and marketing copy development. ● Collaborated with ad managers to build conversion-focused campaigns with clear messaging and customer intent targeting. ● Provided analytics-backed content updates and campaign reporting.

Graphic Illustrator

Nov 2021 - Dec 2022 • 1 yr 1 mo

● Created fashion-forward illustrations and designs, contributing to several best-selling apparel lines. ● Collaborated with the marketing team to develop branding assets and product visuals.