Malik Bilal

Amazon PPC Manager

Fiverr • Fulltime

Apr 2021 - Present • 5 yrs 3 mos

Amazon Ads specialist managing PPC campaigns for sellers and brands across the US, UK, EU, and UAE marketplaces. Managed ad spend of $30M+, supporting brands ranging from new product launches to established 7-figure sellers. Work spans the full Amazon Advertising stack — Sponsored Products, Sponsored Brands, and Sponsored Display — across both fresh campaign builds for new launches and audit-and-restructure projects for accounts with existing performance issues. Categories worked include consumer electronics, home and kitchen, supplements, beauty, sports and outdoors, pet, and apparel. Each project is shaped around the specific product, niche, competition, and budget rather than a templated approach. Keyword research is filtered against live Amazon search data and competitor positioning, then layered with match-type segmentation and bid logic that controls spend from day one. Performance is reviewed on a structured cadence with clear commentary — what's working, what's not, what's changing next, and why. Background in Electrical Engineering shapes a data-led approach to campaign management. Every bid, every keyword, every restructure decision is tied back to measurable performance signals rather than guesswork. Strategy is built on real account data and refined as new performance trends emerge. Working with both individual sellers running their first product and established brands managing multi-ASIN catalogues. The same standard applies to both — structured execution, transparent reporting, and decisions that hold up to scrutiny. Amazon Sponsored Ads certified. Official member of Amazon Ads Partner Network.