bellapiccioli

Marketing Specialist

Facebook • Parttime

Jun 2026 - Present • 3 mos

I’ve also worked on the marketing side of Salad & Greens, a food brand, where I’ve been involved in developing the brand’s visual identity, promotional materials, and customer-facing marketing. It’s been a more hands-on experience that has allowed me to apply my content and marketing skills to a real business. **What I’ve worked on:** * **Brand development** — Helping shape the brand’s visual identity, messaging, and overall customer-facing presence. * **Promotional campaigns** — Developing ideas for promotions, loyalty programs, and initiatives designed to encourage repeat customers. * **Social media marketing** — Creating and developing content ideas for platforms such as Facebook and Instagram. * **Marketing materials** — Working on menus, loyalty cards, promotional graphics, and other materials used to communicate with customers. * **Customer engagement** — Creating promotions and messaging designed to encourage interaction, social sharing, and customer loyalty. * **Content & copywriting** — Writing short-form marketing copy that communicates offers and the brand in a clear, approachable way. * **Hands-on marketing** — Being involved in the practical, day-to-day side of marketing rather than working purely from a strategic perspective. Working on Salad & Greens has given me experience on the other side of marketing. Rather than creating content for a client or agency, I’ve been able to see how marketing decisions actually translate into customer interactions, brand perception, and day-to-day business.

Content Specialist

Ecommerce Pro

Jan 2018 - Jun 2026 • 8 yrs 5 mos

At Ecommerce Pro, I’ve worked as a Content Writer specializing in Shopify, Shopify Plus, and ecommerce. My role has grown beyond writing blog posts—I’ve developed a strong understanding of ecommerce strategy, SEO, and the challenges growing brands face. **What I’ve worked on:** * **SEO & content strategy** — Researching keywords, search intent, content structures, internal linking, CTAs, and meta descriptions. * **Shopify & Shopify Plus content** — Writing about migrations, B2B, CRO, optimization, audits, redesigns, themes, and platform strategy. * **Long-form content** — Creating detailed, educational articles aimed at Shopify merchants and high-revenue ecommerce brands. * **Commercial content** — Writing content that educates readers while naturally supporting Ecommerce Pro’s services and lead-generation goals. * **Thought leadership** — Developing LinkedIn content around Shopify Plus, migration, ecommerce growth, performance, and optimization. * **Technical topics made simple** — Turning complex Shopify and ecommerce concepts into clear, engaging content that business owners and decision-makers can actually understand. * **2026 ecommerce trends** — Researching and developing timely content around emerging ecommerce opportunities, Shopify developments, consumer trends, and international expansion. Through this role, I’ve developed a much deeper understanding of both the Shopify ecosystem and the business side of ecommerce. I’ve learned how to create content that isn’t just optimized for search, but is useful, strategic, and connected to real business goals.

Content Specialist

Yber digital

Jul 2024 - Apr 2026 • 1 yr 9 mos

At Yber Digital, I worked as a Content Specialist for a digital marketing agency, creating content for a wide range of websites and brands. Because I worked across different industries and clients, the role gave me a strong foundation in adapting my writing style, tone, and messaging to different audiences and business goals. What I worked on: Website content — Writing and refining copy for different brands, from individual website pages to service and product-focused content. Blog content — Researching and writing SEO-focused blog articles across a variety of industries and topics. Brand voice — Adapting tone, messaging, and writing style to match each brand and its target audience. SEO content — Incorporating keywords naturally while keeping content useful, readable, and engaging. Content research — Researching unfamiliar industries and topics to create accurate and relevant content. Multiple brands & industries — Managing content requirements for different clients, each with their own goals, audiences, and brand identities. Content optimization — Editing and refining existing content to improve clarity, structure, readability, and SEO performance. Working at a digital marketing agency taught me how to quickly understand different businesses and translate their goals into effective content. It also helped me become much more adaptable as a writer, because I wasn’t writing for one audience or industry—I was constantly learning how to communicate effectively for different brands.