
Richard
Shopify Retention Automation That Turns Buyers Into Repeat Customers
Skills

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Werkervaring
Shopify Retention & Klaviyo Automation Specialist
GHA Foundation • Freelance
May 2025 - Present • 1 yr 5 mos
Built and optimized Klaviyo email/SMS flows for Shopify, including abandoned cart, post-purchase, replenishment, winback, segmentation, and customer lifecycle automation. Integrated retention campaigns with review and loyalty strategies to improve repeat purchases.
Email & SMS Lifecycle Automation Specialist
Blue Bird • Freelance
Mar 2024 - Present • 2 yrs 7 mos
Managed Shopify lifecycle automation using Klaviyo, developing targeted email and SMS campaigns, customer segments, promotional flows, and winback sequences. Focused on improving customer retention and maximizing revenue from existing customers.
Shopify Subscription & Retention Automation Specialist
Backlink Huber • Freelance
Jul 2023 - Feb 2024 • 7 mos
Configured subscription lifecycle workflows using Klaviyo, Recharge, and Bold, covering dunning, failed-payment recovery, cancellation prevention, subscriber winbacks, and post-purchase communication. Built automated customer journeys designed to reduce churn and increase subscriber lifetime value.