BenjaminReed

Lead 2D Animator & Motion Designer

Narrative Labs Industry: Animation / AI-Powered Video Production • Freelance

Dec 2024 - Dec 2025 • 1 yr

Work experience: I specialize in the rapid development of high-quality 2D animated explainer videos for the tech sector. By integrating AI into our scripting and visual design pipelines, I help startups and enterprises launch effective marketing collateral in record time—sometimes in as little as 7 days . My focus is on making technology human. Whether it's animating a brand mascot or personifying a software tool, I create "edutainment" content that simplifies the user journey and drives product adoption. Key Achievements: Innovation & Tech: Produced the world's first AI-assisted explainer video for a Jira Marketplace product. By using AI for scripting and motion production, we reduced turnaround time while injecting humor into the narrative—personifying "Jira" as a character overwhelmed with requests to showcase the client's solution . Mascot Animation: Brought brand mascots to life as engaging narrators for product launches. For a high-tech home growing system, I animated a mascot to guide both "elite" and "beginner" users through complex features like environmental control and mobile app integration, ensuring the tone was fun yet informative . Cross-Platform Content: Created cut-down versions of 2D explainers for social media advertising (30-second spots) that maintained narrative coherence and brand visibility, even for viewers who scrolled past the logo . Storytelling & Personas: Collaborated with C-level stakeholders to write scripts that swiftly move from "the problem" to "the solution," using relatable characters (like the overwhelmed Procurement Manager) to build trust and connectio

2d character animator Pro [After Effect]

Udemy • Freelance

Apr 2022 - Jul 2025 • 3 yrs 3 mos

My Journey & Achievements Been in the 2D animation game for over 6 years now. Worked with all kinds of clients—tech startups, corporate brands, content creators, you name it. Some Highlights: Delivered 300+ projects ranging from 30-second social ads to 5-minute corporate explainers. Helped a SaaS client simplify their platform launch—they still use that video today. Created animations used in internal training for companies you've probably heard of. Maintained solid 5-star feedback across platforms by just being reliable and easy to work with. Worked with agencies who keep coming back for more. Not here to brag. Just here to make your project look good and actually work. Check out my portfolio for samples Ready when you are

Senior 2D Animated Explainer Video Strategist

Bold Content Studios (formerly Freelance) • Freelance

Mar 2023 - Nov 2024 • 1 yr 8 mos

I craft high-impact 2D animated explainer videos that transform complex B2B tech and SaaS products into engaging stories, driving market awareness and qualified lead generation for enterprise clients . In my recent role, I specialized in end-to-end production management, ensuring complex projects with multiple stakeholders were delivered on time and to budget. I believe that a successful explainer video starts long before the first keyframe—it begins with understanding the buyer persona. Key Achievements: Campaign Strategy & ROI: Led the creative direction for a B2B tech explainer campaign that resulted in 600+ closed sales and a 17% year-over-year increase in sales revenue for the client. This was achieved by aligning the animated narrative with the specific pain points of the target audience (e.g., "Mike the Station Manager" persona) . Complex Messaging: Spearheaded a project for a financial cloud service, distilling a complex IT offering into a simple, fun 2D flat design animation. I managed the sign-off process across multiple internal teams at the client, using weekly calls and Gantt charts to maintain 100% on-time delivery . Adaptability: Successfully pivoted a nearly-finished animation to incorporate a sudden client brand refresh, adapting the color scheme, logo, and end frame on the fly without delaying the launch date . Creative Direction: Conceptualized storylines that reflect diverse workforces, using iconography and character design to make viewers feel seen and associated with high-quality communication .