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benner_branding

Benner Branding

@benner_branding

Brand Strategist and Creative Director

Verenigde Staten
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
I help businesses clarify their brand, sharpen their message, and turn strategy into creative work that moves people. With 20+ years of experience—including building a $1M+ agency and working with brands like UPS, Coca-Cola, Delta, and Cox—I bring strategic thinking and hands-on creative direction to every project. From brand positioning and messaging to visual systems, campaigns, and internal communications, I help organizations turn big ideas into clear, actionable work that connects with the people who matter most.... Lees meer

Skills

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benner_branding
Benner Branding
offline • 

Bekijk mijn diensten

Verpakkingsontwerp
I will create a clear positioning for your product through package or label design
VanafUS$ 295 / projectMeer informatie
Stijlgids merkidentiteit
I will create professional brand guidelines and a visual identity system
VanafUS$ 395 / projectMeer informatie

Portfolio

Werkervaring

Independent Brand & Communications Consultant

Consulting

Jan 2020 - Present • 6 yrs 8 mos

Partner with organizations and agencies to solve brand, communications, and creative challenges—from positioning and messaging to campaign development and implementation. Areas of focus include: • Brand strategy and positioning • Brand identity and visual systems • Internal communications and employee engagement • Creative direction and campaign development • Brand guidelines and governance • Messaging and storytelling • Marketing strategy • Workshops and stakeholder alignment • AI-assisted research and creative workflows

Delta_Air Lines

Managing Partner & Creative Director

Delta Air Lines • Freelance

Jun 2021 - Sep 2021 • 3 mos

Brought in as a contract Associate Creative Director to support Delta's internal creative organization and develop campaigns connecting employees with company initiatives and culture. Highlights include: • Developed concepts and campaigns for employee engagement initiatives • Created a breast cancer awareness and fundraising campaign • Supported holiday campaign strategy and creative development • Developed content and creative assets for @lifeatdelta • Created internal communications and promotional materials across digital channels • Partnered with internal stakeholders to bring strategic initiatives to life creatively Expertise: Creative direction • Internal communications • Employee engagement • Campaign development • Social content

UPS

Senior Art Director, Brand

UPS • Freelance

Jan 2020 - May 2021 • 1 yr 4 mos

Contracted to support UPS during a major brand evolution, helping translate enterprise brand strategy into scalable visual systems, guidelines, and marketing communications. Highlights include: • Helped implement new visual systems across marketing and communications • Developed brand usage guidelines for products and services • Created co-branding frameworks for UPS partnerships • Supported rollout planning for enterprise brand initiatives • Developed marketing communications for small and medium-sized business audiences • Worked across internal stakeholders to improve brand consistency and compliance Expertise: Brand systems • Brand governance • Visual identity • Co-branding • Brand guidelines • Marketing communications