Benny Graham

Social Media Management for Vetelux Bébé Réunion

Ecommerce • Freelance

May 2025 - Jul 2025 • 2 mos

Served as the Social Media Manager for Vetelux Bébé Réunion, a well-established baby products and eCommerce retailer in Réunion Island, managing the brand's presence across Facebook, Instagram, YouTube, and X (Twitter) during a three-month contract. Key Responsibilities: • Planned and managed multi-platform content calendars to maintain a consistent posting schedule. • Created and published promotional content for baby products, toys, nursery essentials, and seasonal campaigns. • Wrote engaging, brand-aligned captions and optimized posts for audience engagement. • Scheduled and coordinated content across four social media platforms. • Monitored engagement, reach, and audience interactions to improve content performance. • Responded to customer comments and messages, helping strengthen the brand's online community. • Collaborated with marketing initiatives to support product launches and promotional campaigns. Measurable Achievements • Managed 4 major social media platforms simultaneously (Facebook, Instagram, YouTube, and X). • Successfully executed 3 months of consistent social media management for an established retail brand. • Delivered a structured content strategy supporting multiple product categories, including baby gear, toys, nursery furniture, feeding essentials, and parenting products. • Maintained a consistent brand identity across all platforms through coordinated content planning, publishing, and community management. • Contributed to improved brand visibility and customer engagement by ensuring timely, high-quality content and active audience interaction. This project strengthened my expertise in social media strategy, content creation, community management, and eCommerce marketing for retail businesses.