
Bethany
Market research and strategy
Skills

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Market Research & Business Analyst
Fiverr • Parttime
Mar 2023 - Dec 2024 • 1 yr 9 mos
Provided data-driven market intelligence and consumer insights to help businesses minimize risk and optimize product positioning before launch. Key Responsibilities & Achievements: • Executed deep-dive market research to analyze industry growth benchmarks, competitor landscapes, and emerging trends. • Conducted targeted customer analysis to build precise Ideal Customer Profiles (ICPs), evaluating purchasing behaviors, demographics, and user pain points. • Gathered and synthesized primary and secondary research data to provide clear, actionable insights for product-market fit. • Developed competitor profiles that allowed clients to exploit market gaps and refine their marketing positioning.