
Abigael
game promotion, Facebook, campaign, and Instagram Ads Specialist
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Steam Game Marketing Strategist
Apex Harmony Lodge
Sep 2025 - Oct 2025 • 1 mo
Developed and executed a full pre-launch marketing strategy for Apex Rising, a Steam game title, with the goal of maximizing wishlist additions before release to boost algorithmic visibility and day-one sales potential. Delivered 2,718 new wishlist additions in a single week, a +22,540% increase over the prior period, growing the title to 6,353 outstanding wishes with a lifetime conversion rate of 8.0%. Wishlist balance grew +45,026% week-over-week during the campaign window. Responsibilities included Steam store page optimization, organic community outreach, audience targeting, and performance tracking using Steam Partner analytics. Built a dedicated player base from zero in a competitive market with no existing community or paid advertising budget.