
Bilal Azeez
Google Ads Specialist, DTC Brands US, Ex Sharma Brands, Ex Hollow Socks, Ex Divi
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Google Ads Consultant
Sharma Brands • Fulltime
Mar 2024 - Sep 2025 • 1 yr 6 mos
Managed and optimised $10M+ in ad budgets, supporting $50M+ in Shopify revenue growth. Consistently doubled/tripled evergreen performance and exceeded promotional campaign targets through strategic optimisation and scaling. Achieved 5x+ ROAS while maintaining CAC below $30 across multiple accounts. Integrated GMC with Google Ads for a baby care brand, improving tracking accuracy and reducing costs. Implemented Shopping feed attribute rules and Google Ads scripts to enhance Shopping and PMax performance. Leveraged AI and productivity tools, including ChatGPT, Gemini, Slack, Asana, Fireflies.ai and Otter.ai, to improve efficiency and insights. Strong analytical, problem-solving, and performance marketing skills with a focus on experimentation and continuous improvement.