
Bilawal Habib
Content Writing, Digital Marketing and Shopify Store Setup Expert
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Portfolio
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Self Employed
Freelance • 8 yrs 8 mos
Digital Marketing & Meta Ads Manager
Feb 2025 - Present • 1 yr 7 mos
Managed targeted paid ad campaigns and digital marketing strategies to drive traffic, leads, and online sales for e-commerce businesses. Planned, launched, and optimized Facebook and Instagram ad campaigns using Meta Business Suite. Executed audience research, pixel setup, and conversion tracking to ensure high ROI and scalable ad spend. Designed promotional ad copy and creative direction aligned with search and social media marketing trends.
Shopify Developer & E-Commerce Marketer
Feb 2020 - Present • 6 yrs 7 mos
E-Commerce Specialist & Digital Growth Consultant Shopify Development: Managed end-to-end Shopify store setups, theme design, product listings, collection organization, and user experience optimization. Digital Marketing: Designed and executed targeted ad campaigns via Meta Business Suite, social media marketing, and audience strategy to boost sales and conversions. SEO & Content: Created SEO-optimized product descriptions and web content to drive organic search rankings and customer engagement. Operations: Oversaw CSV data processing, store inventory management, and digital marketing strategy execution.
E-Commerce Copywriter & Digital Content Strategist
Sep 2023 - Mar 2024 • 6 mos
Focused on creating persuasive, sales-driven written content, product descriptions, and promotional marketing copy for digital brands. Wrote high-converting product descriptions, engaging brand titles, and compelling store landing pages. Integrated target SEO keywords into titles, bullet points, and meta descriptions to improve search engine rankings. Crafted persuasive ad copy and promotional messaging designed to capture attention and drive conversions on social channels.