Daniela

Senior Account Executive

JeffreyGroup • Fulltime

Mar 2021 - Dec 2022 • 1 yr 9 mos

* Led communications for national and international clients as the main point of contact, managing a team of 3 and developing annual communication strategies, media relations and content across blogs, newsletters, LinkedIn, and social media. * Increased one client’s media coverage by 45% (300 → 435 placements) and doubled executive interviews (10 → 20) through media strategy and proactive outreach. * Increased the same account’s media ROI by 60%, from MXN 13M+ to MXN 20M+, tracking KPIs and adjusting communication activities based on performance.

Consultant

Consultores • Fulltime

Feb 2019 - Mar 2021 • 2 yrs 1 mo

* Researched legislation, public policies, and market developments across Latin America, translating complex regulatory information into clear reports, policy briefs, and client presentations. * Wrote strategic and institutional content for private-sector clients and policymakers, including reports, briefing notes, and legislative proposals. * Created and developed the firm’s Energy & Renewables practice, producing specialized research and analysis on energy policy and regulation in Mexico.

Account Executive

Edelman • Fulltime

Feb 2016 - Jul 2017 • 1 yr 5 mos

* Secured 20+ executive interviews with Tier 1 media through media relations and proactive story pitching for international clients. * Increased original content production by 120% for a global company’s corporate storytelling platform, covering business, technology and innovation. * Wrote and adapted corporate content for international clients, including articles, press materials and executive communications for different audiences and channels.