
Olaolu Akala
Brevo Email Marketing Expert, Newsletter Specialist
Skills

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Portfolio
Werkervaring
Email Marketing Specialist
JULIA LEIFERT • Fulltime
Apr 2025 - Jul 2025 • 3 mos
Designed and deployed 50+ custom Brevo newsletter templates optimized for mobile responsiveness.Built behavioral automation workflows (welcome series, customer win-backs) that improved client retention rates by an average of 25%.Managed email lists of over 50,000 subscribers, consistently maintaining open rates above 30% through list cleaning and advanced segmentation.
Digital Marketing Specialist
HUCKLEHAUS • Parttime
Dec 2024 - Jun 2025 • 6 mos
Migrated company and client CRM data seamlessly from Mailchimp over to Brevo, reducing platform subscription costs by 40%.Automated the lead nurturing process via Brevo tracking codes, turning 15% more website visitors into paying customers. Monitored daily analytics, managed system webhooks, and conducted continuous A/B testing on newsletter subject lines to maximize click-through rates.