
brooke gannon
Video Marketer
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Portfolio
Werkervaring
Digital Markerter
ZipRecruiter • Parttime
Apr 2025 - Feb 2026 • 10 mos
During my tenure at ZipRecruiter, I specialized in executing data-driven marketing campaigns designed to increase brand visibility and user acquisition. My role focused on bridging the gap between complex recruitment technology and the end-user through strategic digital touchpoints. Key Achievements & Responsibilities Campaign Optimization: Managed and optimized multi-channel digital campaigns (Search, Social, and Display), resulting in a consistent month-over-month increase in high-quality lead generation. Performance Tracking: Leveraged advanced analytics to monitor KPI performance, allowing for real-time budget reallocation that improved ROI by 15%. Content Strategy: Collaborated with the creative team to develop high-converting ad copy and landing pages tailored to specific professional demographics. A/B Testing: Conducted rigorous A/B testing on promotional assets and email marketing sequences, which successfully boosted click-through rates (CTR) and user retention. Market Analysis: Monitored industry trends and competitor activity to ensure marketing strategies remained agile and competitive in the fast-paced recruitment tech space.