
Buhle M
Digital Marketing Coordinator
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Umuzi
May 2026 - Present • 3 mos
So far, I have worked in the following gigs: CommandHUB Go-to-Market Validation Sprint: I participated in the CommandHUB Go-to-Market Validation Sprint, a three-week remote project focused on identifying promising SME customer segments and developing an evidence-based approach to market entry. My work involved understanding the CommandHUB product, analysing its target-market assumptions, researching potential SME segments, and considering customer problems, value propositions, acquisition channels, and messaging. Umuzi Experience Lab x AGEC Social Gig: I participated in the Umuzi Experience Lab x AGEC Social Gig, supporting the onboarding of South African high school learners onto the Allan Gray Entrepreneurship Challenge (AGEC) gaming platform. My responsibilities included identifying suitable local schools and youth organisations, researching potential partners, and approaching school leadership to introduce the educational value of the free entrepreneurship game.