
Burdon Smith
High Converting Websites and Marketing Systems for Regulated Industries
Skills

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Werkervaring
High-Risk eCommerce Growth Consultant
ElevateSupplements • Freelance
Jan 2025 - Present • 1 yr 8 mos
Led the strategy, design, and optimization of eCommerce websites for cannabis, peptide, THCA, and cosmeceutical brands. Developed high-converting WordPress and Shopify stores, implemented DTC sales funnels, optimized high-risk on-page SEO, and created advertorial landing pages that improved customer acquisition. Managed Facebook Ads and Google Ads landing page strategy while integrating payment gateways, subscription systems, bundling, and educational resources such as peptide dosage calculators.
Digital Marketing & CRO Specialist
Apex • Freelance
May 2024 - Dec 2024 • 7 mos
Designed conversion-focused websites and marketing funnels for regulated industries. Optimized product pages, checkout flows, and SEO architecture to increase organic visibility and conversion rates. Built educational content hubs, protocol pages, and advertorials while supporting paid advertising campaigns with optimized landing pages and analytics tracking.
WordPress & Shopify Developer
Nova by Enaura • Freelance
Jan 2023 - Apr 2024 • 1 yr 3 mos
Developed responsive WordPress and Shopify websites for emerging eCommerce brands with a focus on user experience and conversion optimization. Integrated WooCommerce, Shopify apps, subscription systems, product bundles, and custom functionality while improving website speed, SEO performance, and customer journeys.