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caiyifan

CaiYifan

@caiyifan

BRAND MARKETING STRATEGIST,MARKET RESEARCH,CONSUMER INSIGHTS

China
Engels, Chinees
Sommige informatie wordt in het Engels weergegeven.
Over mij
I am a brand marketing strategist specializing in market research, consumer insights, integrated campaigns, and brand communication. My experience includes premium automotive brands such as Porsche and Voyah, along with project work supporting Louis Vuitton and Pininfarina. I combine strategic thinking with practical execution across brand positioning, experiential marketing, content strategy, and creative production. I help brands identify opportunities and turn insights into actionable strategies that connect with target audiences and support growth.... Lees meer

Skills

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caiyifan
CaiYifan
offline • 

Bekijk mijn diensten

Marketingadvies
I will develop your brand positioning and marketing strategy
VanafUS$ 45 / projectMeer informatie

Portfolio

Werkervaring

Regional Marketing Manager at VOYAH Automotive

Automotive News • Fulltime

May 2021 - Mar 2026 • 4 yrs 10 mos

Led regional marketing across five cities and up to 24 retail locations in Jiangsu, translating national brand strategy into regional marketing plans, resource allocation, and execution. Managed an annual marketing budget of approximately RMB 12-14 million, covering budget planning, project approval, cost control, implementation oversight, and performance reviews. Managed a core regional team of five to seven people and coordinated cross-functional project teams of up to 20-30 people. Led a flagship brand event with a budget of approximately RMB 4 million for around 200 key customers and guests. Applied market, consumer, and competitor insights to product launches, brand experiences, digital marketing, customer engagement, and channel support across the region.

Porsche

Marketing Supervisor

Porsche • Fulltime

Apr 2018 - Jan 2021 • 2 yrs 9 mos

Led regional marketing initiatives for the Porsche brand in Suzhou, developing annual marketing and communication plans based on brand standards, customer profiles, and local market conditions. Integrated branded content, digital media, local channels, and lead management to connect brand communication with sales support. Planned and delivered vehicle launches, regional auto shows, track experiences, and owner events designed to strengthen premium customer engagement and brand relationships. Developed campaign copy, marketing visuals, and short-form video content while coordinating media partners, suppliers, and internal teams throughout project delivery.