
Calvin
Grow Your Business with Proven Google Ads Meta Ads And Merchant Center Solution
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Senior Digital Marketing Specialist | Google Ads & Meta Ads Expert
NEXAS Media • Freelance
Jan 2021 - Dec 2025 • 4 yrs 11 mos
As a Senior Digital Marketing Specialist at Nexa Digital Growth Agency, I have helped businesses of all sizes increase their online visibility, generate qualified leads, and achieve sustainable revenue growth through strategic digital marketing solutions. My expertise covers Google Ads, Google Merchant Center, Google Shopping Ads, Meta Business Suite, Facebook & Instagram Ads, Google Analytics (GA4), conversion tracking, and lead generation. I specialize in creating high-converting advertising campaigns that maximize return on investment while minimizing advertising costs. Every campaign begins with detailed market research, competitor analysis, audience targeting, and keyword planning to ensure every advertising dollar delivers measurable results. Over the years, I have successfully managed advertising budgets ranging from small local business campaigns to large-scale eCommerce stores. My work includes setting up and optimizing Google Search, Display, Shopping, Performance Max, and Remarketing campaigns, as well as Facebook and Instagram advertising campaigns designed to increase sales, website traffic, and customer engagement. I have extensive experience resolving Google Merchant Center suspension issues, product feed errors, policy violations, GTIN and MPN problems, shipping and tax configuration, and Shopping Ads optimization. I also implement Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking to provide clients with accurate data for better decision-making. My lead generation strategies have helped businesses attract high-quality prospects through carefully optimized landing pages, audience segmentation, retargeting campaigns, and performance-driven advertising. I continuously monitor campaign performance, perform A/B testing, optimize bidding strategies, and refine audience targeting to improve conversions while lowering acquisition costs. I believe every business deserves a marketing strategy tailored to its goals.