Cardon

Shopify Analytics, Tracking & Performance Insights

NexaCommerce Solutions LLC

Oct 2025 - Present • 7 mos

Scaling a Shopify store without accurate data is like making decisions blindfolded. To grow effectively, you need clear insights into how your store is performing and where opportunities exist. I help Shopify businesses implement reliable analytics and tracking systems to monitor performance and guide decision-making. This includes setting up advanced tracking, analyzing customer behavior, and identifying key metrics that impact growth. With the right data in place, you’ll be able to understand what’s working, what needs improvement, and where to focus your efforts. This allows you to make informed decisions, optimize your strategy, and consistently improve your store’s performance over time.

TikTok Shop Setup & Optimization for Ecommerce Brands

NovaCommerce • Fulltime

Feb 2025 - Present • 1 yr 3 mos

TikTok Shop is changing the way products are discovered and sold online. With the right setup and strategy, it allows ecommerce brands to turn viral content into direct sales, but without proper structure, most stores fail to take full advantage of its potential. I help brands set up and optimize TikTok Shops for maximum visibility and conversions. This includes product listing optimization, storefront setup, and aligning your TikTok Shop with your Shopify store for a seamless selling experience. I ensure your products are positioned correctly to attract attention and drive purchases. Beyond setup, I focus on performance, helping you structure your TikTok Shop in a way that supports content-driven sales, improves product discoverability and increases conversion rates. The goal is to turn your TikTok presence into a consistent revenue stream, not just views.

Klaviyo Email Marketing Specialist

BrightWave Technologies • Freelance

Nov 2024 - Present • 1 yr 6 mos

Worked as a Shopify Email Marketing Specialist focused on building and optimizing revenue-generating email systems using Klaviyo for eCommerce brands. Helped Shopify store owners increase customer retention, boost repeat purchases, and maximize lifetime value through strategic email marketing and automation. Designed and implemented high-converting Klaviyo email flows including welcome series, abandoned cart recovery, browse abandonment, post-purchase follow-ups, win-back campaigns, and promotional email sequences. Focused on creating personalized customer journeys using advanced segmentation, behavior tracking, and data-driven targeting to deliver the right message at the right time. Integrated Klaviyo with Shopify stores to ensure seamless data synchronization, accurate customer insights, and efficient campaign performance tracking. Optimized email templates, subject lines, and call-to-action strategies to improve open rates, click-through rates, and overall conversion performance.