Carla Paps

CONTENT CREATOR MONTHLY RETAINER

Breedon • ZZP

Jul 2026 - Present • 3 mos

I work with a spa client on an ongoing monthly basis, planning and producing fresh social media content that showcases the full customer experience, treatments, facilities and welcoming team. Each month, I create a strategic mix of evergreen content and campaign-focused assets. Evergreen content is designed to consistently communicate the spa’s services, atmosphere, customer experience and brand identity, while campaign content supports seasonal treatments, promotions, key dates, new services and monthly marketing priorities. The content is captured with a social-first approach, combining aspirational wellness visuals with authentic behind-the-scenes moments, staff interactions and customer journey content. This provides the client with a consistent bank of high-quality assets to maintain an active and engaging presence across Instagram and other social platforms. Monthly Deliverables Monthly on-location content shoot Content planning based on upcoming campaigns and priorities Evergreen photo and video content Monthly promotional and campaign-specific content Short-form video/Reels Vertical 9:16 footage for Reels and Stories Treatment and service-focused content Customer experience and lifestyle footage Natural staff interaction and behind-the-scenes content Spa facilities, interiors and detail shots Professional lifestyle photography B-roll library for ongoing social media use Edited, social-ready video assets On-screen text, transitions and audio where required Seasonal and promotional campaign assets Content suitable for Instagram Reels, Stories and feed posts This ongoing partnership ensures the spa has a consistent flow of fresh, on-brand content every month, while building a strong library of evergreen assets that can be repurposed alongside timely campaign content throughout the year.

CEO

Instagram • ZZP

May 2025 - Present • 1 yr 5 mos

Founder af House of Paps, Social media manager and content creation business. I help brands grow their online presence and stay visible online. Skilled in brand development, short form video creation, copywriting, community engagement, trend forecastin and content plannign across multiple platforms. I am commercially driven, highly organised and passoniate about helping businesses build authentic brands.