
Cassian
Google Ads Specialist Driving High ROI Leads for UK Businesses
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Senior Google Ads & PPC Specialist
Google Developers • Freelance
Jul 2025 - Present • 1 yr 1 mo
Specializing in driving high-ROI lead generation and sales growth for UK-based businesses through data-driven Google Ads management and Conversion Rate Optimization (CRO). Key Responsibilities & Achievements: • Full Account Audits & Restructuring: Conducted deep-dive audits for UK clients to identify ad spend leakage, resulting in an average 35–40% reduction in wasted budget within the first month. • Negative Keyword Strategy: Built and maintained robust negative keyword lists to eliminate junk search queries and ensure every pound spent targets high-intent buyers. • Conversion Tracking & GA4 Setup: Implemented accurate GA4, Google Tag Manager, and server-side tracking to provide clients with complete visibility into exact Cost-Per-Lead (CPL) and Return on Ad Spend (ROAS). • Continuous Optimizations: Rewrote compelling, high-converting ad copy and managed smart bidding strategies to consistently lower Cost-Per-Click (CPC) and scale qualified lead volume