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Caulene F.
@cauleneflores01
B2B Brand and Integrated Marketing Strategist
Verenigde Staten
Engels
Over mij
I am a marketing strategist with 10 years of experience across B2B and B2C marketing, brand strategy, integrated campaigns, product marketing, communications, events, and marketing operations. I help businesses turn ideas into clear, cohesive marketing strategies and campaigns that drive growth. My experience includes product launches, brand positioning, email and content marketing, event strategy, and marketing systems. My work has contributed to a 30 percent increase in lead generation and brand engagement and a 25 percent increase in website traffic.
Skills
Caulene F.
offline •
Gemiddelde reactietijd: 158 uur
Bekijk mijn diensten
Marketingadvies
I will strategic business marketing plan
Marketingadvies
I will event and trade show marketing strategy
Werkervaring
Not Found
Fulltime • 3 yrs 11 mos
Marketing Coordinator, Marketing Communications and Events
May 2024 - Aug 2026 • 2 yrs 3 mos
Verra Mobility | Mesa, Arizona Led integrated B2B marketing across events, product launches, campaigns, customer communications and marketing operations. Managed a 25-event trade show program and $200K annual budget, executed 20+ integrated campaigns and supported 3 product launches across email, social, events and customer touchpoints. Created customer and internal communications and developed experiential marketing programs while partnering across sales, product, customer success and leadership.
Marketing Communications Manager
Feb 2023 - May 2024 • 1 yr 3 mos
MC Companies, now The Founder's Group | Scottsdale, Arizona Led integrated marketing and communications across corporate and multifamily residential portfolios while managing a team of up to 10, including 4 direct reports. Developed marketing strategies, campaigns, brand communications and internal communications that contributed to a 30% increase in lead generation and brand engagement. Reduced marketing and vendor costs by 90% through strategic budget management, vendor negotiations and standardized brand processes.
Marketing Specialist, Event Marketing
Aug 2022 - Jan 2023 • 5 mos
PERQ | Indianapolis, Indiana Led the strategy and execution of event marketing programs, managing budgets, vendors, logistics and promotional campaigns. Event initiatives contributed to a 20% increase in qualified leads and revenue and a 25% increase in attendee engagement.
