Celia Gonzalez
Digital and Editorial Designer
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Portfolio
Werkervaring
Printed Editorial Design | Digital & UX UI Design
That's English • Fulltime
Feb 2025 - Present • 1 yr 8 mos
- Led the visual redesign and update of new textbook and workbook editions (A2-C1), successfully adapting content to Ministry of Education regulations while modernizing the editorial graphic line. - Directed the UX/UI design of the "A Tu Ritmo" mobile app, conceptualizing its visual identity from scratch and guaranteeing brand consistency through technical supervision and optimization of the vendor's wireframes. - Designed and deployed marketing campaigns via Mailchimp and Firebase modernize the brand image, integrating open course promotions to increase enrollment by 20%, while boosting Spotify (35%) and blog traffic (25%) - Developed multimedia and interactive corporate materials (correction PDFs, guides, and videos in Premiere/After Effects) under the brand identity, unifying visual communication for students, teachers, and Official Language Schools.
Graphic & UX UI Design | Audiovisual Production
Mujeres en Farma • Fulltime
Aug 2022 - Feb 2025 • 2 yrs 6 mos
- Consolidated the brand’s external visual identity through a restructuring of the branding manual, designing a unified social media template ecosystem that facilitated the immediate launch of new business lines. - Overhauled the online corporate visual identity, redesigning the website (UX/UI) and managing daily event updates using Figma and WordPress, which resulted in a 15% improvement in user session duration. Successfully liaised with external vendors to manage complex programming requirements. - Led the strategic sourcing and built long-term partnerships with print suppliers, optimizing production workflows to cut delivery turnaround times by 20% while ensuring strict brand alignment. - Optimized the multimedia post-production workflow for institutional events, processing volumes of over fifty photographs in a record time of three hours and reducing video content delivery turnarounds to just one week.