Chamika

Marketing and Communications Manager

Marriott International

May 2023 - Present • 3 yrs

Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties.

Assistant Marketing Manager

Galadari Colombo

Mar 2020 - May 2023 • 3 yrs 2 mos

I play a key role in implementing strategic marketing initiatives to enhance our brand presence and drive business growth. 🔹 Marketing Campaigns: Planning, execution, and analysis of marketing campaigns to promote Galadari Hotel's offerings. Collaborate with the team to develop creative concepts and ensure brand consistency across all marketing materials. 🔹 Digital Marketing: Support the management of digital marketing initiatives, including website content updates, social media campaigns, email marketing, and online advertising. Help create engaging content to drive brand awareness and engage with our target audience. 🔹 Social Media Management: Assist in managing social media accounts, creating engaging posts, monitoring engagement, and responding to inquiries and comments. Stay updated with social media trends and identify opportunities to optimize social media presence. 🔹 Content Creation: Collaborate with the marketing team to develop compelling content for various platforms, including website, blogs, social media, and newsletters. Ensure content is aligned with brand guidelines and resonates with the target audience. I worked closely with the marketing team to develop and execute innovative marketing campaigns, manage digital platforms, and support various marketing activities.

International Marketing Manager

Marina Foods (Pvt) Ltd

Oct 2016 - Jun 2020 • 3 yrs 8 mos

As the International Marketing Manager at Marina Foods Pvt Ltd, I was at the forefront of our global expansion, leading strategic marketing initiatives and ensuring our brands resonate with customers worldwide. Leveraging deep understanding of international markets, consumer behavior, and emerging trends, I developed and executed marketing strategies that drive growth, increase market share, and foster brand loyalty. Key Responsibilities: 🔹 Global Marketing Strategy: Develop and implement comprehensive marketing strategies for international markets, aligning them with the company's overall objectives and brand guidelines. Identify opportunities for market entry, expansion, and penetration across regions. 🔹 Brand Development: Lead the development and execution of brand positioning, messaging, and marketing campaigns for our FMCG brands in international markets. Collaborate with cross-functional teams to ensure brand consistency and create a compelling brand experience across all touchpoints. 🔹 Market Research and Analysis: Conduct thorough market research to identify consumer insights, market trends, and competitive intelligence in target markets. Analyze data and translate findings into actionable strategies to optimize marketing efforts and gain a competitive edge. 🔹 Product Localization: Collaborate with product development teams to adapt and localize products to meet the needs and preferences of international consumers. Ensure effective communication of product benefits and differentiation in each market. 🔹 International Marketing Campaigns: Plan, execute, and evaluate integrated marketing campaigns across multiple channels, including digital, traditional media, trade shows, and experiential marketing. Monitor campaign performance, measure KPIs, and make data-driven adjustments for continuous improvement.