Charlie

UEA Sport Social Media Officer

Self employed / Freelance • ZZP

Jun 2023 - Jun 2024 • 1 yr

-Managed end-to-end social media strategy across TikTok, Instagram (Reels), Twitter and Facebook for a university sports club planning content using a content calendar, growing engagement, and keeping messaging consistent across every platform. -Produced all campaign visuals myself infographics, posters and social graphics utilising Canva, covering the full creative pipeline from concept to final asset, so clients get a complete content package without needing a separate designer. -Built and protected a consistent brand identity for the account, working within strict guidelines set by a parent organisation (UEA Sport Body) — proof I can represent a client's brand accurately and professionally, not just post content. -Handled all customer-facing communication DMs and email enquiries showing I can be trusted as the direct point of contact between a brand and its audience, not just a content creator working behind the scenes. -Conceived and re-invented campaign concepts from scratch, including "Let's Get UEA Talking", "I'm a Man and I Can...", "This Girl Can" and "Love Your Leo" experience turning a client's message or cause into a recognisable, repeatable campaign format. -Wrote, filmed and edited a short campaign video tackling a sensitive topic with care and nuance demonstrating video production skills and the judgement to handle emotionally sensitive briefs professionally. -Coordinated with an external organisation to get campaign material produced and placed across physical channels posters, banners, screens highlighting I can manage offline/online integrated campaigns, not just social media in isolation. -Ran the practical logistics of campaign delivery, including booking spaces for events evidence I can manage a project end-to-end, not just the creative side. -Identified a gap in the club's audience and built a targeted campaign strategy to close it a real example of using audience insight to shape marketing decisions, the same approach I'd apply

Client Services/ Marketing Intern

ONE Agency • Fulltime

Apr 2024 - Apr 2024 • 0 mos

-Drafted and presented detailed competitor intelligence directly to client founders and senior stakeholders in formal pitch settings. The resulting strategy was immediately adopted, demonstrating an ability to deliver high-stakes, client-ready work that directly shapes executive decision-making under tight deadlines. -Conducted thorough desk research and evaluated clients' full inventory of promotional content to measure messaging effectiveness. Maintained a rigorous, client-first approach to pinpoint gaps, refine brand positioning, and improve digital touchpoints. -Client Relations: Liaised directly with clients' in-house teams and internal cross-functional groups across various agency departments. Built strong, ongoing professional relationships that streamlined communication, accelerated approvals, and ensured accurate, high-touch delivery. -Mastered marketing-specific platforms and SEO techniques to audit site performance, refine keyword targeting, and improve search ranking delivering measurable boosts to organic traffic and client satisfaction such as using softwares such as SEO surfer with AI integrated features. -Quickly onboarded to unfamiliar marketing tech stacks and content management systems (including Surfer SEO and WordPress), proactively refining workflows to execute campaigns faster, smarter, and with complete technical independence. -Gained deep insight into how high-performing service businesses balance operational efficiency, top-tier quality, and client satisfaction, bringing a grounded commercial perspective to help online clients scale their marketing output.