Charlotte wald

Social Media Template and Content Designer

Marketing • Freelance

May 2024 - Present • 2 yrs 4 mos

I specialize in designing high-quality, fully editable Canva templates for social media and digital marketing. My goal is to help brands create consistent, engaging, and professional content without needing advanced design skills. • Designed Instagram post and carousel templates optimized for engagement and brand consistency • Created reusable Canva templates for coaches, businesses, and content creators • Focused on clean layouts, strong typography, and modern visual styles • Delivered user-friendly designs that clients can easily edit and customize • Helped improve content presentation and audience interaction through strategic design

Canva Designer and Brand Identity Specialist

Canva • ZZP

Jan 2024 - Present • 2 yrs 8 mos

I help businesses, entrepreneurs, and property owners create clean, modern, and high-converting visual designs using Canva. My focus is on delivering professional, editable assets that improve brand consistency and customer engagement. • Designed editable Canva social media templates (Instagram posts & carousels) for marketing and content growth • Created Airbnb welcome books and house manuals to enhance guest experience and communication • Developed brand identity kits including brand guidelines, typography, and color systems • Designed professional business materials such as letterheads, email signatures, invoices, and business cards • Focused on minimal, modern, and conversion driven design tailored to each client’s needs