Chris Hansen

Senior Graphic Designer

Antigua Apparel • Fulltime

Jul 2024 - Present • 2 yrs 3 mos

I work across retail and DTC, supporting digital, e-commerce, print and the systems that keep the work moving. • Design digital marketing, email, e-commerce and paid media for national retail and DTC campaigns. • Redesigned and now maintain the Shopify DTC experience, with a focus on clearer merchandising and a more consistent visual system. • Built Notion systems that help multiple teams organize projects and hand off assets. • Developed repeatable workflows for apparel visualization and colorway development. • Work closely with marketing, product and operations to keep up with fast-moving campaign timelines.

Graphic Designer

Freelance • Freelance

Jan 2002 - Present • 24 yrs 9 mos

I take on select freelance and contract design projects for retail and lifestyle brands.

Art Director / Creative Lead

Confidential • Fulltime

Oct 2006 - Jun 2024 • 17 yrs 8 mos

A long-term creative role covering the brand, merchandise and marketing for a consumer lifestyle company. • Directed branding and merchandise across packaging, apparel, print and digital. • Led the creative direction for more than 250 product and content releases over several years. • Built visual frameworks that kept the work consistent across social, e-commerce and promotional channels. • Worked with marketing, production teams and outside vendors to deliver on-brand work under tight deadlines. • Helped maintain a consistent visual identity as the brand grew.