
Debasis
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Deputy Manager, Customer Lifecycle Management
Beximco Communications Limited • Fulltime
Jan 2021 - Aug 2026 • 5 yrs 7 mos
Led customer lifecycle, pricing, retention, and campaign strategies using data-driven insights to improve subscriber growth and business performance. Delivered 50% revenue uplift through the company’s largest targeted customer campaign, achieved 18% YoY ARPU growth and 24% revenue growth through pricing and package optimisation, and increased upselling by 400%. Helped drive 36% of new sales from long-term subscription plans. Automated customer experience processes, reducing turnaround time by 50% and improving productivity from 40% to 85%. Worked closely with product, marketing, engineering, and commercial teams to convert customer insights into measurable business outcomes
Assistant Manager – Customer Experience
Sheba Platform Ltd • Fulltime
May 2016 - Jun 2020 • 4 yrs 1 mo
Built and scaled telesales, customer engagement, CRM, and customer experience operations for a growing digital marketplace. Developed the telesales channel to contribute 32% of total company revenue, making it the company’s second-highest revenue channel. Led CRM and omnichannel initiatives to improve conversion and engagement while using process improvement and automation to increase operational efficiency. Supported the onboarding and training of 3,000+ service providers, contributing to customer satisfaction scores of 4.6+. Recognised multiple times as Employee of the Month and received the Best Operations Guy award for business impact.