ciaraw

Generative UI/UX Prototyper & Design Systems Lead | Interface Logic Labs

Freelance • Freelance

May 2025 - Jun 2025 • 1 mo

I managed rapid interface prototyping, responsive design token architecture, and user experience flows for web and mobile software platforms. My role centered on taking rough conceptual requirements and translating them into clickable Figma wireframes and functional HTML/CSS component libraries. I established standardized typography rules, color palettes, and component variants that allowed distributed development teams to maintain visual consistency across diverse product features. I conducted usability evaluations and user session reviews, identifying friction points in checkout and account onboarding flows to execute data-backed interface adjustments. My systematic focus on usability and layout hierarchy helped technology teams deploy intuitive digital interfaces that improved user task completion rates and lowered onboarding churn.

Squarespace Migration & Performance Specialist | CoreWeb Modernize

Freelancer.com • Freelance

Apr 2024 - May 2024 • 1 mo

As a web migration and performance specialist, I managed the transition of outdated legacy websites into modern, responsive Squarespace installations for professional service firms. I executed lossless content migrations, re-hosting extensive blog archives, portfolio assets, and customer forms while preserving existing URL structures and search engine equity through careful 301 redirect mapping. I audited page load performance, removing redundant script injections, compressing high-resolution images, and restructuring layout sections to improve mobile load speeds. I integrated third-party email service providers (Mailchimp, ConvertKit) and custom tracking tags to verify accurate conversion attribution. My smooth site migrations provided clients with clean, user-friendly digital platforms that improved their search presence and eliminated legacy maintenance overhead.

B2B Technical Copywriter & Campaign Strategist | RevenuePulse IT

Freelance Web Designer • Freelance

Feb 2024 - May 2024 • 3 mos

I focused on producing high-intent technical sales copy, automated email nurture sequences, and marketing collateral for software companies and technical service providers. My main objective was translating complex technical software features into clear, value-driven written copy that compelled business decision-makers to schedule discovery calls. I built structured email onboarding sequences, writing targeted long-term nurturing messages that established brand authority and re-engaged inactive prospects. I analyzed conversion metrics across active campaigns, refining subject lines, body copy length, and call-to-action wording based on actual response rates. My structured copywriting helped technical businesses articulate their value proposition clearly and accelerate their sales pipelines.