Cjp

Senior Martech & Data Consultant

IPG Mediabrands KINESSO • Fulltime

Aug 2022 - Aug 2025 • 3 yrs

Assessing business models and objectives that impact data collection and data usage. Align KPI’s to drive maximum data value as possible and cause impact. Adopting data mindset in organisation and what possibilities data brings to the table for accounts.

Technical Web Analyst

Evoworks • Fulltime

Mar 2021 - Jun 2022 • 1 yr 3 mos

Developing & creating web analytics services for e-commerce SMBs. Consulting teamleaders & projectmanagers on data related issues. Managing and piping dataflows. Managing/optimizing/improving GA & GTM accounts. Provide unified dashboard reporting across accounts.

Digital Campaign Coordinator

Rexel Netherlands Ltd. • Fulltime

Sep 2015 - Sep 2019 • 4 yrs

Rexel Nederland B.V. part of Rexel Group, global distributor of electrical supplies, active in 26 countries turn-over €13bl (2018). Rexel Nederland B.V. has 20 branches in The Netherlands with an turn-over of €300mln (2018). Primary Initiator, developer and active promoting online advertising packages to brands like: Philips, Schneider Electric. Generating traffic and optimizing customer journey to create top-of-mind awareness/generating conversion on Rexel.nl webshop or via EDI solutions. End-to-end responsible for campaigns: acquisition, creation, optimizing and reporting. Secondary Analyses & dashboarding: create and update weekly KPI dashboards for team and provide insights to improve and optimize online channels. Data evangelist for Data Studio campaign reporting for EMEA. Global COE member data & analytics. GDPR-member: project team assigned to implement GDPR guidelines Rexel NL. From e-business perspective responsible correct implementation and testing of webshop cookiebar, email opt-in feature and CRM data-cleansing in cooperation with marketing department. Global COE UI/UX member: as a member exercising influence on look-n-feel and usability of core webshop 2.0. Accomplishing implementation of responsive design based on bootstrap 4x. Achievements Email: Best performance in Rexel Group 2018 (CR24%) SEA: Best performance in Rexel Group 2016 (ROAS24x), 2018 (ROAS30x) Campaign: Best performance budget acquisition 2017 in Rexel Group 2017 Data: Adopting Google Data Studio to Rexel Group HQ Paris 2018 Digital revenue share: 42%-53% (2015-2019)