Alex

AI Automation & Outbound Systems Consultant

Freelance • Freelance

Dec 2025 - Present • 8 mos

Design and build AI-driven outbound systems for coaches, agencies, and B2B businesses — including AI SDR agents for automated lead generation, cold email infrastructure (domain warmup, SPF/DKIM/DMARC), LinkedIn outreach automation, and CRM workflow automation using GoHighLevel, Clay, Apollo, n8n, GPT, and Claude. Completed a lead automation project for a MedSpa client using Apollo and Clay enrichment, helping them move from manual spreadsheet-based prospecting to a scalable automated pipeline. Certified through HubSpot Academy, GoHighLevel University, and Clay University."

Outbound SDR & Email Automation Specialist

GrowthEdge Sales Consultancy • Fulltime

Feb 2025 - Aug 2025 • 6 mos

Served as a full-cycle outbound SDR handling lead generation, cold email copywriting, and appointment setting for SMB, e-commerce, and enterprise clients. Built targeted prospect lists through data scraping, manual research, and enrichment tools maintaining clean verified databases for outbound at scale. Designed multichannel outreach campaigns combining cold email sequences and LinkedIn outreach to maximize decision-maker touchpoints. Wrote personalized conversion-focused email copy speaking directly to each prospect's industry pain points. Managed complete email infrastructure including SPF, DKIM, DMARC setup, inbox warm-up, and deliverability monitoring maintaining inbox placement above 95%. Qualified prospects against ICP criteria and routed confirmed meetings onto client calendars via HubSpot and GoHighLevel.

B2B Cold Email & Outbound Automation Specialist

Outreach Labs • Freelance

Jan 2023 - Sep 2024 • 1 yr 8 mos

As a freelance B2B cold email and outbound automation specialist at Outreach Labs, I helped businesses across multiple industries generate consistent pipeline by building complete cold email systems from scratch. My work covered every stage of the outbound process — from initial infrastructure setup to campaign execution and performance optimisation. Core responsibilities and deliverables: • Designed and deployed full cold email campaigns using Instantly.ai and Smartlead, including inbox configuration, sending schedules and reply management • Set up SPF, DKIM and DMARC records across client domains to ensure maximum email deliverability and protect sender reputation • Built and managed domain warm-up processes and inbox rotation strategies to maintain high deliverability rates across multiple sending accounts • Used Clay.com to build highly targeted B2B lead lists with waterfall enrichment, pulling data from Apollo, LinkedIn Sales Navigator and other sources • Wrote personalised, multi-step email sequences tailored to each client's ideal customer profile, with A/B testing on subject lines, CTAs and send times • Integrated cold email platforms with CRM tools including HubSpot, Pipedrive and GoHighLevel to ensure seamless lead tracking and pipeline visibility • Delivered weekly performance reports covering open rates, reply rates, meeting booked rates and campaign health scores • Advised clients on ICP refinement, messaging strategy and offer positioning to improve campaign conversion rates Clients included B2B agencies, SaaS companies and professional service businesses looking to scale their outbound without hiring a full sales team. Every project was delivered with a focus on clean infrastructure, strong deliverability and sequences built to start real conversations — not just send emails.