cooper ryan

shopify marketing, Shopify Product Listing With SEO Titles, Etsy Promotion & More

Donald Frank • Fulltime

Jan 2024 - Present • 2 yrs 6 mos

I successfully executed a comprehensive Shopify marketing and ecommerce marketing project focused on increasing traffic, improving product visibility, and driving consistent sales for online stores. The project involved developing and implementing a results-driven marketing strategy for Shopify store owners and Etsy sellers seeking professional ecommerce promotion and sustainable business growth. The process began with a detailed Shopify store audit and ecommerce marketing analysis to identify opportunities for improvement in SEO, product listings, and conversion optimization. I optimized Shopify product pages using high-ranking ecommerce SEO keywords that online buyers frequently search for, improving product titles, descriptions, meta tags, and overall search visibility on Google and within the Shopify platform. To increase targeted traffic, I implemented a strategic Shopify marketing campaign that included Shopify Facebook ads and Instagram ads designed to attract high-intent buyers. Through audience targeting, retargeting campaigns, and optimized ad creatives, the store experienced significant improvements in traffic quality and engagement while maintaining a strong return on ad spend. For Etsy promotion, I executed an advanced Etsy SEO optimization strategy that improved product ranking within Etsy search results. This involved optimizing Etsy product titles, tags, and descriptions with high-demand keywords to increase organic visibility and attract buyers actively searching for related products. I also improved ecommerce conversion rates by restructuring product pages to enhance buyer trust and purchasing decisions. This included optimizing product presentation, persuasive product descriptions, and clear call-to-action elements designed to increase sales. By the end of the project, the stores experienced improved Shopify store traffic, better product discoverability, higher engagement from targeted audiences, and measurable growth in ecommerce sales.