
Mohammed Ishaku
Email Marketing and AI Automation For Ecommerce stores
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Email Marketing and AI Automation Strategist
Upwork • Freelance
Aug 2025 - Present • 9 mos
I have worked on multiple custom automation and email marketing strategies, solving problems within brands and consultancy services. Fixing leaks in their ACR (Acquisition, Conversion and Retention) funnel. Automations Created: - Built ACR Framework (Acquisition-Conversion-Retention), a full-stack DTC growth engine using Make.com, Airtable, Klaviyo, and OpenAI for Shopify stores, covering high-intent lead capture via interactive data hooks, psychological trigger-based conversion automation, and predictive replenishment engine for customer retention - Developed Global AI Skincare Curator with high-level AI agent slang normalization, HTML formatting, and Slack notification logic for personalized skincare recommendations of skincare brands and multi-brand retailers. - Created Shortlet/Rental Management System using AI, Make.com, and Airtable for automated lead capture and inventory management - Built Financial Watchdog Automation using Make.com to parse bank transaction notifications from email apps into Google Sheets with AI-generated financial advice - Developed an AI Perfume Connoisseur chatbot for fragrance recommendations for customers of e-commerce perfume brands. - Created Payment Receipt Automation using Gmail and Google Sheets as central memory to sync customer data to MailerLite without API access **Email Marketing Achievements:** - Designed "The Glowgenic Email Marketing Architecture" featuring 5 email flows (Welcome Series, Abandoned Cart, Post-Purchase, Re-engagement, VIP Nurture) for skincare brand with projected $50,000+ immediate revenue recovery potential from $28,000 and a $40,000 MRR - Earned Klaviyo Digital Marketing and Klaviyo Email Deliverability certifications - Built email automation workflows integrating psychological triggers and customer behavior data for conversion optimization and replenishment