Daffa Alberta

UX Designer

Habilis • Parttime

Mar 2025 - Present • 1 yr 3 mos

Designated to the Habilis client with the responsibility of designing and advocating for user interface (UI) and user experience (UX) by creating visually appealing and intuitive design solutions.

UX Designer

Freelancer.com • Freelance

Jun 2020 - Present • 6 yrs

- Ranked among the top 3% overall in UI/UX Design skills on freelancer.com, with a rating of 4.9 out of 5.0, attesting to exceptional design skills and consistent delivery of high-quality work that meet clients’ expectations. - Executed 40+ diverse UI/UX design projects for clients from US, Netherland, Dominican Republic, Sweden, Canada, India, UK, Australia, and Bangladesh. - Involved in developing concepts, introduced solutions, improved processes, applied advanced principles and modern practices of UI/UX design in various projects.

UX Designer

Setlary • Fulltime

Jul 2024 - Jan 2025 • 6 mos

Achieved significant results, including a 45.73% increase in transactions with the Data Plan Reward Campaign, an 80% reduction in errors in the KYC Selfie Process, a 42.86% increase in Daily Auto Cash-Out transactions, and a 13.85% boost in Instant Withdrawals (our paid salary withdrawal method) by implementing the "Switch to Instant Withdrawal from Normal Withdrawal" feature. - Responsible for managing the design of Setlary Mobile App, a B2B Earned Wage Access (EWA) platform, involved in product development, and strategically driving design initiatives and improvements within a fast-paced product development framework, serving as a pioneer as the design team was entrusted with key company initiatives. - Translated project requirements from the PM and PC into polished, user-centric designs aligned with business objectives, even in the absence of formal product documentation. - Collaborated with the marketing team to align design solutions with company conversion goals by gathering insights and perspectives. - Worked closely with the IT team to assess the feasibility of design concepts, ensuring alignment with resources and technical capabilities through regular discussions and feedback sessions, resulting in successful implementation. - Streamlined design delivery by preparing materials, assets, and detailed design specifications and flows, minimizing unnecessary discussions, improving developer understanding, and accelerating development. - Engaged with BD, CS, and Product teams to identify app experience flaws, driving improvements for user-friendly designs that support company conversions. - Initiated and led the Spaceship Design System creation, strategically planning its implementation to establish a cohesive and consistent design language across all digital products.