Daniyal Ejaz

Hands on Working at Sophie Society co + My Amazon Guy

Sophie Society co + My Amazon Guy • Freelance

Jan 2025 - Present • 1 yr 8 mos

𝐏𝐫𝐨𝐮𝐝 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 with 𝐒𝐨𝐩𝐡𝐢𝐞 𝐒𝐨𝐜𝐢𝐞𝐭𝐲 and 𝐌𝐲 𝐀𝐦𝐚𝐳𝐨𝐧 𝐆𝐮𝐲, where I developed strong practical expertise in 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠, 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧. During this time, I worked directly on real Amazon seller accounts, learning how to manage advertising campaigns, analyze performance data, and implement strategies that improve product visibility and sales. At 𝐒𝐨𝐩𝐡𝐢𝐞 𝐒𝐨𝐜𝐢𝐞𝐭𝐲, I focused heavily on 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭. I learned how to structure advertising campaigns effectively, conduct detailed keyword research, and build scalable ad strategies for different product categories. I worked with 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬, 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐁𝐫𝐚𝐧𝐝𝐬, 𝐚𝐧𝐝 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. My responsibilities included identifying high-converting keywords, optimizing bids, improving click-through rates (CTR), and ensuring that campaigns were aligned with business goals. I also gained experience in 𝐝𝐚𝐭𝐚 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐚𝐧𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧. By analyzing advertising metrics such as 𝐀𝐂𝐎𝐒 (𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐂𝐨𝐬𝐭 𝐨𝐟 𝐒𝐚𝐥𝐞𝐬), 𝐑𝐎𝐀𝐒 (𝐑𝐞𝐭𝐮𝐫𝐧 𝐨𝐧 𝐀𝐝 𝐒𝐩𝐞𝐧𝐝), 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞, 𝐚𝐧𝐝 𝐜𝐥𝐢𝐜𝐤-𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐫𝐚𝐭𝐞, I learned how to identify opportunities for improvement and adjust campaigns accordingly. During my training and practical work with 𝐌𝐲 𝐀𝐦𝐚𝐳𝐨𝐧 𝐆𝐮𝐲, I expanded my knowledge in 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐀𝐦𝐚𝐳𝐨𝐧 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, including 𝐥𝐢𝐬𝐭𝐢𝐧𝐠 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐡𝐚𝐫𝐞 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡.

Senior PPC Specialist-26 Million Brand | ArtCreativity

ArtCreativity • Freelance

Dec 2024 - Present • 1 yr 9 mos

✅ 𝐏𝐏𝐂 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 (𝐀𝐦𝐚𝐳𝐨𝐧 $26𝐌+ 𝐁𝐫𝐚𝐧𝐝): Strategized and led full-scale PPC operations for a 3,700-SKU catalog, driving relaunches and ranking growth. ✅ 𝐅𝐮𝐥𝐥-𝐅𝐮𝐧𝐧𝐞𝐥 𝐀𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Designed and executed Sponsored Products, Brands, Display, and remarketing campaigns. ✅ 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞 & 𝐁𝐮𝐝𝐠𝐞𝐭 𝐂𝐨𝐧𝐭𝐫𝐨𝐥: Managed portfolios exceeding $250K in ad spend with advanced bid and allocation strategies. ✅ 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Built keyword mapping and targeting frameworks to improve ROAS, CVR, and new-to-brand acquisition. ✅ 𝐆𝐫𝐨𝐰𝐭𝐡 & 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Integrated PPC, remarketing, influencer visibility, and sales forecasting for sustainable expansion. ✅ 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 & 𝐂𝐚𝐭𝐚𝐥𝐨𝐠 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Leveraged customer and competitor insights to refine segmentation and unlock relaunch opportunities.

Amazon Specialist / Team Lead | Adcelerate360

Adcelerate360 • Fulltime

Jan 2022 - Jan 2024 • 2 yrs

✅ 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Controlled ad spend while maximizing ROAS and overall advertising efficiency. ✅ 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐀𝐫𝐜𝐡𝐢𝐭𝐞𝐜𝐭𝐮𝐫𝐞: Built and optimized Sponsored Products, Brands, and Display campaigns using manual and bulk operations. ✅ 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 & 𝐒𝐐𝐏 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Conducted advanced keyword research and Search Query Performance analysis for targeted scaling. ✅ 𝐑𝐎𝐀𝐒 & 𝐓𝐀𝐂𝐎𝐒 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Improved profitability through structured, data-driven bid and budget strategies. ✅ 𝐁𝐫𝐚𝐧𝐝 𝐆𝐫𝐨𝐰𝐭𝐡: Delivered 49–50% YoY growth across multiple Amazon brands. ✅ 𝐋𝐢𝐬𝐭𝐢𝐧𝐠 𝐒𝐄𝐎: Executed advanced optimization using Data Dive, Data Rova, and Helium 10. ✅ 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 & 𝐂𝐨𝐬𝐭 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Leveraged AWD, AGL, and Creator Connections for sustainable expansion.