Dan

Freelance Real Estate Content Writer

Fiverr • ZZP

Sep 2015 - Present • 10 yrs 8 mos

Deliver high-impact property marketing content for estate agents, developers and investment firms across the UK, Europe, the Middle East and North America. Adapt tone, terminology and positioning to align with regional buyer psychology, legal frameworks and cultural expectations. Craft narrative-led property listings that increase engagement, click-through rates and viewing enquiries across portals and agent websites. Produce investor-focused content including off-plan brochures, ROI-driven landing pages and regeneration storytelling tailored to international capital markets. Develop branded content strategies for mixed-use, residential, student and luxury developments across diverse urban markets. Localise messaging for shared ownership, buy-to-let, build-to-rent and premium residential sectors while maintaining regulatory sensitivity. Write SEO-optimised web copy targeting high-intent keywords shaped by regional search behaviours. Build place-making narratives that connect developments to infrastructure investment, lifestyle positioning and economic growth stories. Create culturally calibrated messaging for emerging markets, reflecting motivations such as yield security, prestige and generational wealth creation. Produce thought leadership articles and PR features that position clients as market authorities within competitive global environments. Deliver multi-channel content including websites, brochures, email campaigns, video scripts and social media assets. Collaborate with architects, planners, sales teams and branding partners to align messaging with commercial objectives. Balance creative storytelling with commercial strategy to support measurable lead generation and sales outcomes. Manage international client projects independently, delivering to launch deadlines across multiple time zones.

Marketing Manager

X1 Developments • Fulltime

Jan 2023 - Dec 2023 • 11 mos

Built and amplified a distinct brand identity for X1 as a leading UK urban property and investment developer operating in high-growth cities including Manchester, Liverpool and Leeds. Developed and executed integrated marketing campaigns for flagship projects (such as X1 Manchester Waters, X1 Frederick Street and X1 The Landmark), highlighting investment potential and lifestyle benefits to target audiences. Implemented strong off-plan sales narratives with compelling visuals and messaging to drive investor confidence and conversion for new developments. Led content strategy and collateral production that emphasised high-specification design, sustainable living and regeneration value across developments to build credibility with investors and buyers. Coordinated public relations and media outreach to secure coverage and reinforce X1’s position as an innovator in city-centre residential and student property development. Positioned X1’s urban regeneration projects within wider city growth narratives (including Trafford Waters) to attract media attention and investor engagement. Managed integrated digital strategies, including website optimisation, SEO-aligned content and lead capture frameworks for off-plan investment enquiries. Developed targeted audience communications to differentiate core propositions for buy-to-let, student and professional tenant markets. Shaped messaging that supported third-party recognition and enhanced corporate reputation, contributing to award wins and industry acknowledgements. Collaborated with sales and investor relations to align marketing assets, pipeline reporting and CRM workflows to maximise overall sales performance. (inferred based on marketing integration practices)

Senior Marketing Executive

Latimer Homes • Fulltime

Jan 2022 - Jan 2023 • 1 yr

Led brand positioning and narrative development for The Cocoa Works heritage regeneration, emphasising historical significance, community value and place-making to drive desirability and differentiation in a competitive market. Designed and executed a multichannel campaign for The Cocoa Works that increased awareness and shared-ownership understanding, driving significant uplifts in online engagement and lead conversion. Managed PR and promotional activity for The Cocoa Works, amplifying award recognition ( Property Week RESI Awards) and leveraging press to enhance project credibility and visibility. Developed targeted campaigns and localisation strategy for Broadmeadow Park, showcasing lifestyle and family-friendly living in Cheshire to attract diverse buyer segments. Crafted region-specific messaging and collateral for High Definition at MediaCityUK, positioning it as premium urban living with lifestyle amenities and excellent connectivity to boost appeal to city buyers. Coordinated launch and ongoing PR for High Definition, securing media placements, video tours and digital exposure to support sales progress and market awareness. Built targeted content and social media engagement for Furness Quay, highlighting unique waterfront living, shared ownership opportunities and regeneration momentum to drive interest and enquiries. Shaped brand narrative and digital presence for Islington Wharf in Manchester, emphasising canal-side lifestyle, high quality specification and shared ownership take-up to support sales momentum. Created bespoke digital brochures, show suite messaging and email marketing flows for key developments to convert web interest into booked appointments and reservations. (inferred from typical property campaign activity) Integrated cohesive branding across property portals, social platforms and paid media to reinforce Latimer’s identity as a developer of thriving mixed-use communities Collaborated with internal sales teams