
Noor Z
Business Data Analyst
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Marketing Data Analyst
Global Marketing Services • Parttime
Jul 2025 - Aug 2025 • 1 mo
I worked on a marketing data analysis project where I analyzed Facebook ad campaign performance data. My main tasks included cleaning and organizing the data using Python, and then analyzing it to understand how different ad campaigns were performing. I checked important metrics like cost, engagement, and conversions to see which campaigns were working well and which were not. Based on the analysis, I identified underperforming campaigns and suggested improvements to help reduce costs and improve results. I also created simple charts and visualizations to make the data easy to understand. Finally, I presented my findings and recommendations to the finance team to help them make better decisions about ad spending.