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Music That Move Promotion That Delivers
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Senior Music Promotion Specialist for Spotify
Spotify • Fulltime
Aug 2023 - Present • 2 yrs 11 mos
As a Senior Music Promotion Specialist, I worked with independent artists and small record labels across diverse music genres, developing strategic campaigns that increased visibility, audience engagement, and long-term fan growth. My expertise includes Spotify growth campaigns, college radio promotion, and digital music marketing. I managed outreach to over 600 college and internet radio stations, building strong relationships with program directors and securing consistent airplay opportunities for emerging artists. I also designed and executed Spotify advertising and promotion campaigns that improved listener retention, enhanced algorithmic performance, and significantly increased monthly listeners. Additionally, I collaborated with music blogs, playlist curators, and online music platforms to expand artist exposure and improve music discovery. Through organic, data-driven, and strategic promotion methods, I helped multiple artists grow from minimal streaming activity to achieving steady monthly listeners, stronger fan engagement, and sustainable career growth on Spotify and other digital platforms.