Abou B

CEO & Chief Digital Marketing Officer

Uplift Advertising • ZZP

Aug 2020 - Present • 6 yrs 1 mo

Founded and lead Uplift Advertising, a full-service digital marketing agency providing results-driven marketing solutions to businesses across the UK, USA, Canada, and worldwide. Responsible for overseeing business growth, client success, team management, and the execution of comprehensive digital marketing strategies. Key Responsibilities & Achievements -Lead the overall vision, strategy, and operations of Uplift Advertising, ensuring high-quality service delivery and client satisfaction. -Develop and manage Search Engine Optimization (SEO) strategies, including on-page, off-page, technical, and local SEO, to improve search visibility and organic growth. -Plan, execute, and optimize Social Media Marketing (SMM) campaigns across multiple platforms to increase brand awareness, engagement, and conversions. -Supervise and mentor a team of digital marketers, designers, content creators, and SEO specialists to deliver successful marketing campaigns. -Manage client relationships, project execution, performance reporting, and long-term growth strategies. -Oversee digital advertising campaigns and marketing initiatives to maximize ROI and business performance. -Provide strategic consulting to businesses seeking to strengthen their online presence and achieve measurable marketing results. -Ensure seamless collaboration between creative, marketing, and development teams to deliver integrated digital solutions.

SEO Team Lead | SSA-SOFT (UK)

SSA Soft • Fulltime

Feb 2018 - May 2020 • 2 yrs 3 mos

SSA-SOFT is a professional e-business solutions provider serving clients across the UK in industries including transportation, e-commerce, and dry-cleaning services. Key Responsibilities & Achievements -Led SEO strategies for multiple international client websites, focusing on organic traffic growth and search engine visibility. -Conducted comprehensive SEO audits, keyword research, competitor analysis, and market research. -Developed and implemented on-page, off-page, and technical SEO strategies to improve rankings and website performance. -Identified high-impact SEO opportunities and created actionable optimization roadmaps. -Monitored search engine algorithm updates and adapted strategies to maintain and improve rankings. -Managed link-building campaigns and content optimization initiatives to increase domain authority. -Analyzed website performance using Google Analytics, Google Search Console, and other SEO tools. -Prepared detailed SEO reports and provided data-driven recommendations to improve conversions and ROI. -Led and mentored a team of SEO professionals, ensuring successful project execution and client satisfaction. -Collaborated with developers, designers, and content teams to implement SEO best practices across websites.