Delfina K

Website Redesign Consultant

Fiverr • Freelance

Jan 2025 - Present • 1 yr 8 mos

Job History: Provide freelance website design and redesign services to clients through Fiverr, helping businesses, entrepreneurs, startups, and personal brands turn underperforming websites into polished digital experiences. I review existing layouts, content structure, navigation, mobile responsiveness, visual consistency, calls to action, and overall user experience before recommending practical improvements. My work covers Squarespace customization, landing pages, business websites, responsive design, content organization, and foundational SEO. I work closely with each client to understand their goals and create a website that feels authentic to their brand rather than looking like another copy-and-paste template. Achievements: * Redesigned outdated websites with cleaner layouts, stronger visual hierarchy, and more purposeful page structures. * Improved navigation and content flow to make important information easier for visitors to find. * Created responsive website experiences designed to work smoothly across desktop, tablet, and mobile devices. * Customized templates, typography, spacing, sections, buttons, and page elements to better reflect each client's brand. * Built landing pages with focused messaging and clear calls to action designed around specific business goals. * Identified usability, presentation, and content-organization issues and converted them into practical design solutions. * Helped clients create stronger first impressions through professional, consistent, and user-focused website design. * Delivered personalized design solutions while maintaining clear communication, attention to detail, and client-specific requirements.

Web Design & SEO Specialist

WEB3 • Freelance

Jan 2023 - Aug 2024 • 1 yr 7 mos

Job History: Worked on website design, content structure, and foundational SEO for a Web3-focused digital environment, helping turn complex blockchain, crypto, and decentralized technology concepts into clearer online experiences. My work focused on building logical page structures, organizing information around user intent, refining headings and metadata, improving navigation, and creating responsive layouts that felt professional and approachable. I paid particular attention to clarity and trust, ensuring visitors could understand what the company offered without being overwhelmed by technical language. I combined SEO best practices with thoughtful design so the website could communicate effectively while remaining easy to explore. Achievements: * Created SEO-friendly page structures that improved content organization and made key information easier to discover. * Simplified technical and Web3-related information into clearer, more approachable website sections. * Improved navigation and content hierarchy to create a smoother journey for new and returning visitors. * Structured headings, page titles, metadata, and content sections with search visibility and readability in mind. * Developed responsive layouts that maintained a consistent professional experience across devices. * Strengthened calls to action and information flow so visitors could understand the next step more easily. * Improved website credibility through consistent typography, spacing, visual hierarchy, and organized content. * Balanced search optimization with human-focused writing and design instead of keyword stuffing or generic layouts.

Squarespace Website Specialist

Independent Reserve • Freelance

Jan 2022 - Dec 2022 • 11 mos

Job History: Worked independently on website design and digital experience projects connected with Independent Reserve, focusing on creating clear, professional, and user-friendly web pages. My responsibilities included refining page structures, improving content hierarchy, customizing layouts, developing landing pages, and ensuring designs worked smoothly across desktop and mobile devices. I paid close attention to how information was presented, especially where visitors needed to understand services, navigate between sections, and take the next step confidently. My approach combined clean visual design with practical usability rather than relying on generic templates. Achievements: * Redesigned website sections with cleaner layouts, stronger hierarchy, and more intentional content placement. * Created responsive page structures that provided a consistent experience across desktop, tablet, and mobile. * Improved navigation and information flow to help visitors locate important content more efficiently. * Customized page layouts, typography, spacing, buttons, and visual elements to create a cohesive digital experience. * Developed focused landing-page structures with clear messaging and purposeful calls to action. * Simplified information-heavy sections into cleaner, more readable layouts without losing important details. * Identified usability and presentation gaps and introduced practical improvements to strengthen the overall website experience. * Maintained a professional visual direction while ensuring every design decision served a clear business or user purpose.