Designerable

Senior Creative Director & Visual Experience Lead

Designerable Studio • Freelance

Sep 2019 - Present • 7 yrs 1 mo

Head of Creative Direction and Digital Experience Design at Designerable Studio, spearheading end-to-end visual identity, high-end streetwear engineering, and cutting-edge interactive web platforms for international fashion brands, recording artists, and creative visionaries. Key Responsibilities & Core Achievements: • Streetwear & Apparel Direction: Engineered factory-ready tech packs, custom vector specs, and full capsule drops for prominent urban fashion labels and motorsport lifestyle brands, including Minga London, Demon Racing Club, HipHopVR.... • Music & Rap Artist Collaborations: Directed custom visual identity, official album artwork, tour merchandise collections, and high-impact visual assets for acclaimed rap musicians and recording artists. • Interactive 3D Web Experiences: Architected modern, high-performance WebGL and Three.js interactive websites featuring fluid 60 FPS micro-interactions, dark brutalist aesthetics, and immersive brand showcases. • Cinematic Video & AI Production: Produced 4K cinematic commercial promo reels, music visualizers, and viral social media campaigns delivering maximum marketing reach on smart budgets. • Global Client Excellence: Successfully executed dozens of international commissions from initial concept sketch to high-converting launch with an uncompromising standard of client satisfaction.