Devi Candra

Freelance Social Media Specialist & Creative

Apr 2026 - Present • 6 mos

1. Worked with 15+ brands and clients across beauty, F&B, lifestyle, automotive, and digital industries. 2. Developed social media strategies, content plans, creative concepts, and visual designs. 3. Created engaging content across Feed, Reels, Stories, and digital campaigns. 4. Helped brands build a stronger and more consistent digital presence and visual identity. Selected Clients: Simply by Lumi · Exoticon · X2 · Pixel of Palette · Shinano · Official Kopi Kita · Startup Inovasi Indonesia · Claire · TTRacing · Pureumi · Lunalla · PBMagency · Posfoo · Vaseline · Avignue · Layers of Sandwich.

Social Media Specialist & Marketing Communication | PT Katamata - Brand Exoticon

Aug 2023 - Apr 2026 • 2 yrs 8 mos

Social Media Specialist : - Planned and managed content calendars for Instagram, TikTok, and YouTube. - Created and optimized photo and video content along with captions aligned with the brand's tone of voice. - Managed day-to-day social media operations. - Wrote monthly articles for the company website. Marketing Communication : - Developed and executed integrated marketing campaigns (product launches and seasonal campaigns). - Managed KOL/influencer collaborations end-to-end. Built and maintained strategic partnerships with other brands. - Planned and executed both online and offline events to boost brand awareness and engagement. - Prepared communication materials such as proposals, press releases, and MoUs. - Built and scaled a KOL/creator community from 24 to 113 members, managing it end-to-end including sourcing, curation, campaign activation, and relationship management to drive consistent engagement and effective execution.

Operations Officer | PT Hai Hai Valasindo

Jan 2022 - May 2023 • 1 yr 4 mos

1. Managed customer inquiries and provided professional customer support. 2. Handled cash and foreign currency transactions accurately. 3. Processed foreign currency purchases and sales. 4. Managed transfer transactions via bank and telegraphic transfer.