Dharani W

Entrepreneur | Founder & Creative Designer

Petit a Petit by Dhara • Freelance

Jan 2018 - Present • 8 yrs 4 mos

Founded and scaled a sustainable crochet brand offering womenswear, kidswear, plushies, and custom apparel. Designed and produced 300+ handcrafted crochet products, maintaining high customer satisfaction and repeat orders. Developed innovative crochet patterns and design solutions for niche markets. Executed social media marketing, online sales strategies, and customer engagement, contributing to consistent business growth. Managed full operations: product development, inventory, order fulfillment, and customer service. Built a strong online community through tutorials and educational content. Portfolio: facebook.com/littlethingssl

Founder & Creative Designer

Dharani designerwear • Freelance

Jan 2018 - Present • 8 yrs 4 mos

Dharani Designer wear, Couture & Bridal Desigen Designed and produced 10+ bespoke womenswear, couture, and bridal garments, ensuring precision in fit, construction, and finishing. Developed original patterns, silhouettes, and surface textures for custom and niche markets. Directed the full design lifecycle: concept development, sketching, fabric sourcing, fittings, and final execution. Built a strong digital presence through tutorials and storytelling, generating high engagement and repeat clientele. Managed end‐to‐end operations including product development, inventory, client communication, and order fulfillment. Strengthened brand visibility through consistent content creation and community engagement. Portfolio: facebook.com/Dharanidesignerwear

Knitwear programmer & designer

Tajima Colombo PVT (Ltd) • Fulltime

May 2017 - Aug 2021 • 4 yrs 3 mos

Designed and programmed knitwear collections for multiple international clients. Created knit structures, patterns, and samples using Shima Seiki SDS‐ONE APEX3. Completed advanced training in flat knitting technology at Shima Seiki, Wakayama, Japan. Collaborated with production teams to ensure technical accuracy and quality standards.