
Dieter W
Google Ads and Tracking Specialist
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Google Ads & Tracking Specialist
Fiverr • Freelance
Feb 2019 - Present • 7 yrs 7 mos
Managed and supported Google Ads and ecommerce advertising activities, with a focus on campaign setup, tracking, measurement, and ongoing optimization. Worked with Search, Shopping, and Performance Max campaigns while monitoring campaign data and identifying areas that needed improvement. Implemented, tested, and troubleshot Google Ads conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4). Worked with ecommerce tracking, including purchases, conversions, events, and related reporting, to help ensure data was recorded correctly. Worked with Google Merchant Center and product feeds, including checking product data, identifying feed issues, and supporting Shopping campaigns. Also carried out Google Ads account audits to review campaign structure, tracking, conversion setup, and performance. Focused on connecting Google Ads, GA4, GTM, Merchant Center, and ecommerce tracking so businesses can have more reliable data and a clearer view of their advertising performance. Reviewed setups carefully to identify tracking gaps, reporting issues, and opportunities for cleaner measurement.