Zeeshan

Local SEO & GBP Executive

Upwork • ZZP

Feb 2024 - Present • 2 yrs 7 mos

Local SEO Specialist Managed and optimized local SEO campaigns to improve business visibility in Google Search and Google Maps. Conducted local keyword research, optimized Google Business Profiles, improved on-page SEO, and built high-quality local citations to strengthen local search presence. Key Responsibilities & Achievements: Optimized Google Business Profiles (GBP) for better local visibility and engagement. Conducted local keyword research based on search intent and location. Implemented on-page SEO strategies, including title tags, meta descriptions, headings, and location-based content. Built and managed local citations and business directory listings. Performed competitor and local SERP analysis to identify ranking opportunities. Worked on NAP consistency and corrected inaccurate business information. Developed local link-building strategies to improve domain and local authority. Monitored rankings, traffic, Google Maps performance, and SEO progress using SEO tools. Provided regular SEO reports and recommendations based on performance data. Helped businesses increase their visibility for relevant local searches and generate more potential leads.

Linkedin Specialist

LinkedIn • ZZP

May 2021 - Present • 5 yrs 4 mos

Career Coach | Resume Writer | LinkedIn Optimization Specialist With over 8 years of experience in career coaching and personal branding, I help job seekers build a strong professional presence and confidently achieve their career goals. I have worked with professionals across various industries, providing personalized career guidance and creating ATS-friendly resumes, compelling cover letters, and optimized LinkedIn profiles that increase interview opportunities. My expertise includes analyzing career goals, identifying key strengths, and transforming professional experience into impactful career documents that align with current hiring trends and recruiter expectations. Core Expertise: ATS-Friendly Resume Writing Professional CV Development Customized Cover Letter Writing LinkedIn Profile Creation & Optimization Personal Branding Strategy Career Coaching & Job Search Guidance Resume Review & Enhancement Executive Resume Writing LinkedIn SEO & Keyword Optimization Interview Preparation Support I focus on creating personalized, keyword-optimized career documents that effectively showcase each client's skills, achievements, and value proposition, helping them stand out in today's competitive job market and secure more interviews.